#25
Wisconsin Reverse Mortgage Market Report
Statewide HECM Portfolio • Regulatory Framework: Standard HUD/FHA
33 Active FHA Lenders
Wisconsin Executive Market BLUF
Institutional VerifiedAugust 2026 (HUD FHA Single-Family Release)
Wisconsin seniors frequently use reverse mortgages to clear existing mortgages and mitigate property taxes in Milwaukee and Madison.
Strategic Key Takeaways
- •Statewide senior home equity: $290.0 Billion.
- •Average Maximum Claim Amount (MCA): $296,000.
- •Annual endorsement momentum: +8.0% YoY.
- •Regulatory category: Standard HUD/FHA.
Total Senior Equity Pool
$290BEquity Pool
1,280,000 seniors age 62+
Total HECM Volume
$0.16B+8.0%
Rank #25 Nationwide
Endorsements YTD
540Annual Pace
Prior Year: 500
Average MCA
$296,000FHA Insured
Median Home: $280,000
Wisconsin HECM Endorsement History
Annual volume trajectory vs average claim amount
Endorsements
Avg MCA
540 loans
2024 YTD
Latest Endorsements540
Average Claim (MCA)$296,000
Line of Credit Share88%
Avg Borrower Age74.2 yrs
Top HECM Origination Counties in Wisconsin
72 Total Counties TrackedWisconsin County-Level HECM & Senior Equity Directory (72 Jurisdictions)
Complete county-by-county reverse mortgage endorsements, average Maximum Claim Amounts, and senior housing wealth in Wisconsin.
| County | FIPS | Endorsements YTD | Avg MCA | Senior Equity | YoY Velocity |
|---|---|---|---|---|---|
| Waukesha County | 55133 | 266 | $380,808 | $11.3B | +6.5% |
| Milwaukee County | 55079 | 150 | $216,000 | $10.6B | +6.5% |
| Brown County | 55009 | 140 | $244,620 | $3.8B | +6.5% |
| Racine County | 55101 | 114 | $244,620 | $3.1B | +6.5% |
| Dane County | 55025 | 110 | $370,332 | $11.2B | +6.5% |
| Outagamie County | 55087 | 100 | $242,028 | $2.7B | +6.5% |
| Winnebago County | 55139 | 96 | $205,848 | $2.2B | +6.5% |
| Rock County | 55105 | 93 | $208,440 | $2.2B | +6.5% |
| Washington County | 55131 | 85 | $316,764 | $3.0B | +6.5% |
| Kenosha County | 55059 | 84 | $253,476 | $2.4B | +6.5% |
| Marathon County | 55073 | 84 | $210,060 | $2.0B | +6.5% |
| Sheboygan County | 55117 | 73 | $214,812 | $1.8B | +6.5% |
| La Crosse County | 55063 | 69 | $244,728 | $1.9B | +6.5% |
| Fond du Lac County | 55039 | 66 | $211,464 | $1.6B | +6.5% |
| Walworth County | 55127 | 65 | $274,644 | $2.0B | +6.5% |
| Ozaukee County | 55089 | 63 | $372,492 | $2.6B | +6.5% |
| Eau Claire County | 55035 | 57 | $244,512 | $1.6B | +6.5% |
| Manitowoc County | 55071 | 57 | $173,232 | $1.1B | +6.5% |
| Dodge County | 55027 | 54 | $217,080 | $1.3B | +6.5% |
| Wood County | 55141 | 52 | $169,128 | $1.0B | +6.5% |
| Jefferson County | 55055 | 50 | $257,364 | $1.4B | +6.5% |
| St. Croix County | 55109 | 46 | $349,812 | $1.8B | +6.5% |
| Sauk County | 55111 | 42 | $245,700 | $1.1B | +6.5% |
| Chippewa County | 55017 | 41 | $232,524 | $1.1B | +6.5% |
| Portage County | 55097 | 41 | $231,876 | $1.1B | +6.5% |
| Columbia County | 55021 | 36 | $263,088 | $1.1B | +6.5% |
| Waupaca County | 55135 | 36 | $192,780 | $0.8B | +6.5% |
| Barron County | 55005 | 35 | $197,208 | $0.8B | +6.5% |
| Oneida County | 55085 | 34 | $231,876 | $0.9B | +6.5% |
| Marinette County | 55075 | 34 | $153,684 | $0.6B | +6.5% |
| Polk County | 55095 | 32 | $240,624 | $0.9B | +6.5% |
| Door County | 55029 | 30 | $295,164 | $1.0B | +6.5% |
| Grant County | 55043 | 30 | $187,272 | $0.6B | +6.5% |
| Shawano County | 55115 | 29 | $180,252 | $0.6B | +6.5% |
| Oconto County | 55083 | 28 | $210,816 | $0.7B | +6.5% |
| Douglas County | 55031 | 28 | $188,892 | $0.6B | +6.5% |
| Calumet County | 55015 | 27 | $252,720 | $0.8B | +6.5% |
| Monroe County | 55081 | 26 | $198,720 | $0.6B | +6.5% |
| Vilas County | 55125 | 24 | $276,156 | $0.7B | +6.5% |
| Green County | 55045 | 24 | $234,360 | $0.6B | +6.5% |
| Dunn County | 55033 | 24 | $228,960 | $0.6B | +6.5% |
| Pierce County | 55093 | 22 | $300,996 | $0.7B | +6.5% |
| Adams County | 55001 | 21 | $181,872 | $0.4B | +6.5% |
| Lincoln County | 55069 | 21 | $176,796 | $0.4B | +6.5% |
| Vernon County | 55123 | 20 | $208,224 | $0.5B | +6.5% |
| Waushara County | 55137 | 20 | $188,784 | $0.4B | +6.5% |
| Trempealeau County | 55121 | 19 | $209,196 | $0.5B | +6.5% |
| Clark County | 55019 | 19 | $165,240 | $0.4B | +6.5% |
| Juneau County | 55057 | 18 | $165,996 | $0.3B | +6.5% |
| Sawyer County | 55113 | 16 | $227,556 | $0.4B | +6.5% |
| Burnett County | 55013 | 16 | $216,864 | $0.4B | +6.5% |
| Langlade County | 55067 | 16 | $149,040 | $0.3B | +6.5% |
| Iowa County | 55049 | 15 | $249,804 | $0.4B | +6.5% |
| Bayfield County | 55007 | 15 | $231,876 | $0.4B | +6.5% |
| Washburn County | 55129 | 15 | $212,652 | $0.4B | +6.5% |
| Kewaunee County | 55061 | 14 | $206,820 | $0.3B | +6.5% |
| Green Lake County | 55047 | 14 | $200,988 | $0.3B | +6.5% |
| Marquette County | 55077 | 13 | $204,660 | $0.3B | +6.5% |
| Jackson County | 55053 | 13 | $183,600 | $0.3B | +6.5% |
| Taylor County | 55119 | 13 | $182,304 | $0.3B | +6.5% |
| Richland County | 55103 | 13 | $174,528 | $0.3B | +6.5% |
| Crawford County | 55023 | 13 | $173,124 | $0.3B | +6.5% |
| Price County | 55099 | 12 | $147,312 | $0.2B | +6.5% |
| Rusk County | 55107 | 11 | $156,384 | $0.2B | +6.5% |
| Buffalo County | 55011 | 10 | $197,532 | $0.2B | +6.5% |
| Lafayette County | 55065 | 10 | $180,036 | $0.2B | +6.5% |
| Ashland County | 55003 | 10 | $154,980 | $0.2B | +6.5% |
| Forest County | 55041 | 7 | $172,908 | $0.1B | +6.5% |
| Iron County | 55051 | 6 | $155,628 | $0.1B | +6.5% |
| Pepin County | 55091 | 5 | $192,780 | $0.1B | +6.5% |
| Florence County | 55037 | 4 | $171,072 | $0.1B | +6.5% |
| Menominee County | 55078 | 4 | $112,644 | $0.0B | +6.5% |
Calculate Borrowing Power in Wisconsin
Institutional FHA HECM Principal Limit Calculator
HUD Mortgagee Letter 2017-17 Actuarial Matrix • Active FHA MCA Cap: $1,149,825
Non-Recourse Insured
Quick Scenarios:
$650,000
$150KFHA Cap: $1.15M$2.5M+ (Jumbo)
72 Years Old
Age 62 (Min)Age 75Age 95
$120,000
$0 (Free & Clear)$400K$800K
6.25%
4.00%6.25%8.50%
Eligible Non-Borrowing Spouse (NBS) Protection
Under HUD ML 2014-07, spouses of any age can be named as an Eligible Non-Borrowing Spouse, securing statutory rights to remain in the home indefinitely after the borrowing spouse passes away.
Net Available Principal Limit (LOC / Cash Payout)
$149,600PLF: 44.4%
Available immediately as an unused, guaranteed growing Line of Credit, or distributed as monthly tenure payments for life.
Gross Principal Limit$288,600
Tenure Monthly Payout$992/mo
Mandatory Debt Payoff$120,000
Max Claim Limit (Cap)$650,000
FHA Upfront MIP (2%)$13,000
Est. Total Closing Costs$19,000
10-Year Line of Credit Compounding Trajectory
| Year | Available Line | Loan Balance | Est. Retained Equity |
|---|---|---|---|
| Year 0 | $149,600 | $139,000 | $511,000 |
| Year 2 | $170,478 | $158,398 | $537,898 |
| Year 4 | $194,269 | $180,504 | $565,386 |
| Year 6 | $221,380 | $205,694 | $593,322 |
| Year 8 | $252,275 | $234,400 | $621,526 |
| Year 10 | $287,482 | $267,112 | $649,777 |
Plain-English Borrower Safeguards:
Zero Monthly Mortgage Bills
You Retain 100% Home Title
Tax-Free Loan Proceeds
Non-Recourse Protection for Heirs
Machine & Academic Citation Index
ReversePulse Research Board. (August 2026). "Wisconsin Reverse Mortgage (HECM) Market Intelligence Report." Systemores Institutional Reverse Mortgage Intelligence. Retrieved from https://reverse.systemores.com/trends/wisconsin
Provenance: HUD FHA Single-Family Datasets & Wisconsin Housing Division